AI in B2B Marketing: Transforming Engagement, Personalization, and ROI Artificial Intelligence (AI) is revolutionizing B2B marketing, enhancing how businesses engage with clients, personalize interactions, and maximize return on investment (ROI). AI enables targeted and relevant interactions by analyzing vast amounts of data to identify client preferences and behaviors. This allows for more personalized and effective marketing strategies. AI also boosts ROI by optimizing marketing efforts and automating repetitive tasks. Real-time analytics provide insights into campaign performance, allowing for swift adjustments to improve efficiency and effectiveness. For more insights, read the full article on https://cientemartech.io/op-ed/ai-in-b2b-marketing-transforming-engagement-personalization-and-roi/