Measure Demand-Generating Activities for Smart B2B Growth Unlock the true value of your marketing with demand-generating activities that drive genuine business outcomes. At IDBS Global, we focus on metrics that go beyond vanity numbers tracking lead quality, funnel conversion rates, customer acquisition cost, and pipeline velocity to ensure your strategies result in actual revenue. Our approach helps you optimize campaigns, identify high-impact channels, and align sales and marketing around shared goals. To Know More: https://idbsglobal.com/demand-generation-metrics-that-matter