The Lie That It’s Too Late – Why Your 30s and 40s Are the Best Years to Start a Business If you’ve ever thought you were too old or too late to start something new, I’ve got news for you — that’s a lie. And today, I’m breaking it down. As someone who started a business in my 30s and 40s, I can tell you with absolute confidence: this season of life is not a disadvantage. It’s your sweet spot. When I filed for my first business at 35, I had a full-time job, a baby on my hip, and absolutely no roadmap. I didn’t have a business degree or a trust fund. What I had was a clear why — and a stubborn belief that I could figure it out as I went. https://onewildbrand.com/2025/10/23/starting-a-business-in-your-30s-and-40s/