How Website Color Psychology Influences User Behavior and Brand Trust Color Is a Powerful Design Tool in Modern Web Experiences Color isn’t just visual decoration—it’s one of the strongest website color psychology tools in web design. The moment a visitor lands on a site, color influences their perception of trust, brand personality, and whether they feel comfortable engaging further. Studies consistently show that people form subconscious judgments about a website within seconds, and color plays a huge role in those split-second reactions. For businesses building or redesigning their site in 2025, choosing the right colors can dramatically improve engagement and […]