Medtech Marketing: Solving Growth and Innovation Challenges The healthcare landscape is growing more complex and competitive, making growth challenging for medtech organizations. Traditional feature innovation and sales relationships no longer guarantee success, as customers demand proven value and evidence-based solutions. Medtech marketing must evolve from supporting sales to driving customer-centric strategy, leading rigorous market assessments, and determining true customer needs before product development. For more info: https://www.zs.com/insights/medtech-look-to-marketing-for-the-solution