IR 64 rice is a widely traded non-basmati rice variety known for its consistent grain quality, good yield, and affordable pricing. Importers prefer IR 64 rice for its medium-grain structure, neutral aroma, and suitability for daily consumption. It is commonly used in households, food service, and institutional catering across Asia, Africa, and the Middle East. When importing IR 64 rice, buyers should focus on key quality parameters such as moisture content, broken percentage, polishing level, and uniform grain size. Compliance with import regulations, phytosanitary certification, and proper packaging is essential for smooth clearance. Due to stable supply and competitive pricing, IR 64 rice remains a reliable option for bulk rice importers worldwide.