How can we improve sales in a pharma company? Pharma companies can vastly increase sales by executing a digital-first strategy for engaging small and medium-sized businesses (SMBs), which often account for an untapped segment of the market. Traditional sales models, depending on field reps, are costly, slow, and not well-suited for SMBs, resulting in low engagement and missed opportunities. Creating a digital customer hub to consolidate customer information, track interactions, and automate follow-up will enable customized engagement at scale. For more info: https://www.zs.com/solutions/sales