Management Consulting - Pharma Commercial Models Evolve Toward...

2026-01-29 05:08:58 -

Pharma Commercial Models Evolve Toward Personalized Customer Engagement

We’re living in an attention economy where overwhelmed providers, facing constant interruptions, limit access. Traditional commercial models centered on sales reps and product marketing add to this noise. The future requires a fundamental shift from this interruption-based approach. For more info: https://www.zs.com/insights/biopharma-commercial-model-tomorrow-starts-today-personalization

Pharma Commercial Models Evolve Toward Personalized Customer Engagement We’re living in an attention economy where overwhelmed providers, facing constant interruptions, limit access. Traditional commercial models centered on sales reps and product marketing add to this noise. The future requires a fundamental shift from this interruption-based approach. For more info: https://www.zs.com/insights/biopharma-commercial-model-tomorrow-starts-today-personalization

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