How Generative AI Transforms Life Sciences Marketing Strategy Generative AI is rapidly transitioning from pilot projects to real-world applications within life sciences marketing. A recent survey shows a significant increase in professional use, with priorities now focused on scaling key use cases. These include accelerating creative concept development, generating content derivatives in-house, and reengineering the medical-legal review process. For more info: https://www.zs.com/insights/generative-ai-in-life-sciences-marketing