Ai in pharma marketing rewriting the script on content creation and compliance Pharma marketing lags in adopting generative AI despite its potential to transform content creation, insights, and personalization. Key use cases include generating insights from data, streamlining first-mile concept development, tailoring last-mile creative assets, and easing medical-legal review. However, success depends on adoption, process changes, and upskilling talent rather than just technology. For more info: https://www.zs.com/insights/generative-ai-for-pharma-marketing