Your Ultimate Guide to WhatsApp Catalogs: Build, Optimize, Sell. Ever wished your store could fit inside a chat window? With WhatsApp Catalog, it can. Imagine your customer opening your chat and immediately discovering your entire product range, with images, prices, and all the essential details. A catalog is more than just a list of products — it’s your digital showroom, right in your customer’s pocket. It allows you to showcase your products or services with rich images, clear descriptions, pricing, and availability, enabling customers to browse, compare, and make decisions without ever leaving the chat. The result? A smoother discovery experience and faster purchase intent. WhatsApp Catalogs can be utilized by almost any business that wants to showcase products or services in a clean, convenient, and instantly accessible way. From retailers, restaurants, salons, and home-based sellers to travel agencies, real estate consultants, service providers, wholesalers, and even educational institutes — everyone can benefit. Whether you're selling physical products, offering services, or promoting packages, a WhatsApp Catalog helps you present everything beautifully, reduce repetitive queries, and make shopping or enquiry flow effortless for your customers. Step-by-Step Guide to Setup WhatsApp Catalogs In order to create a new catalog, businesses need to access ‘Meta Commerce Manager’, wherein all the catalog creation happens. Signing in to ‘Meta Commerce Manager’ Go to Meta Business Suite and head over to ‘Commerce Manager’ Select the Business Account linked to your WhatsApp Business API number. Click on Catalogs, and go to ‘Create Catalog’. 2. Create Your Product Catalog Now pick the right catalog type based on what you sell—products, services, travel packages, anything. Then upload clear, high-quality images that instantly grab attention. How to create: Go to Catalog → Items → Add Item → Add Image and upload 1–5 photos per item. Pro Tips: Prefer using square images(1080x1080 pixels) or rectangle images(1125x600 pixels), as these perform better. Try to keep the backgrounds clean and consistent. Show multiple angles or variations. Avoid using text-heavy visuals (WhatsApp compresses images). Use these tips to make every product look irresistible at first glance. 3. Add clear Product Details and Pricing Let customers decide how they liked your product by providing them enough details and an accurate pricing about the products that reduces unnecessary queries. How to do it: Add a short product title (under 40 characters) and give a clear description with key benefits and features. Clearly display their pricing and any discounts if available. Pro Tips that make it even better: Mention colors, sizes, material, or variants and keep the description as shorter as possible. Highlight USPs like “Lightweight”, “Organic”, “Best Seller”. Update pricing regularly. 4. Add Product Details If you have a website, link the product to boost conversions. How to do it: Add your product URL in the “Website Link” field. Pro Tips: Use mobile-optimized landing pages. Add UTM tracking to measure WhatsApp sales. If you don’t have a website, add a link to a Google Form or checkout link. 5. Create Categories for Easy Browsing In order to create categories for a catalog, head over to Catalog → Sets → Create Set. Add products to categories like: “New Arrivals”, “Bestsellers”, “****”, “Travel Packages”, “Festive Collection”, etc. After setting up your catalog with clean images, proper categories, and clear pricing, it’s important to make sure everything actually works the way customers expect. Even the best catalogs can underperform if a few small but common mistakes slip in. Advanced Tips to Supercharge your WhatsApp Catalog 1. Catalog-Driven Flows for Instant Replies Set up automated replies that trigger when a customer views or clicks a catalog item. Example: Someone opens a “Blue Kurta”? → Auto-message pops: “Would you like to check available sizes or similar colors?” This keeps the conversation alive without manual effort. 2. Smart Cart Buttons for Faster Conversions Use “Add to Cart,” “Buy Now,” or “View More” buttons inside your flows. They guide customers smoothly from browsing to checkout — reducing drop-offs and boosting sales. 3. UTM Tracking for Smarter Marketing Decisions It is a tracking module that helps your business in understanding their website traffic is coming from and how different campaigns are performing. 4. A/B Testing Module Run A/B tests on catalog messages, thumbnails, product titles, pricing formats, and CTAs to see which version gets more clicks, replies, or purchases. Upgrade your WhatsApp selling experience with Anantya.ai and unlock your catalog’s full potential. For more information kindly visit - https://anantya.ai/whatsapp-catalog/

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