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Cracking WhatsApp Marketing Funnel: Turn Every Chat into a Customer Marketing in 2025 is no longer about reaching customers–it’s all about reaching them at the platform where they are spending hours everyday. With more than 2 billion active users, WhatsApp has now transformed into a powerful Sales channel. With a structured WhatsApp Marketing Funnel, businesses can turn initial browsers into their repeated customers. A WhatsApp Marketing Funnel, in simpler terms, is a structured pathway that businesses use to guide their customers from the awareness stage to making final purchase. It is a clear, step-by-step journey that guides customers from discovering your business to becoming a regular customer. Stages of WhatsApp Marketing Funnel Each and every stage of the marketing funnel plays an equally important role in guiding the customer journey, from the very first interaction. Let’s get a deep understanding about how each stage contributes to the growth of a business. Stage 1: Capture This is the initial stage where a business builds awareness about their product/service to the customers. At this stage, the focus is on attracting people who are interested in your business and giving them an easy way to start a conversation with them. Activities involved in this stage: Using Click-to-WhatsApp Ads on Facebook/Instagram. Scanning a QR Code in offline stores/events or over any packaging Adding a WhatsApp widget on your website Example: A skincare brand runs a social media ad, and places a “Get a free skin assessment” button at the bottom. When users click, they’re instantly directed to a WhatsApp chat, where the conversation begins and the lead is captured. Stage 2: Nurture Once a customer initiates conversation,it opens doors for businesses to build trust and guide them confidently throughout their buying journey. This is the stage that marks the beginning of impactful conversations. Activities involved in this stage: Sending valuable content related to the product such as product catalogs. Sharing ongoing offers with the customer to grab their attention. Using chatbots to answer initial queries and guide users. Example: After joining the chat, a customer asks about products for oily skin. The bot responds with a curated list of suitable serums, explains their benefits, and offers quick replies like “Show routines” or “Compare products” to help the customer explore confidently. Stage 3: Convert This stage refers to conversion of the prospects into paying customers. Activities involved in this stage: Reminding users for leaving their cart abandoned Sharing Catalogs with related products Including in-chat checkout links in your messages. Order confirmation messages. Example: A customer browses but doesn’t complete the checkout. A few hours later, they receive a gentle reminder: “Your personalized routine is waiting! Tap below to finish your order,” along with a checkout link and a small incentive like free shipping. Stage 4: Retain Retention is where long-term value is built. This stage ensures customers keep coming ****, turning one-time buyers into loyal repeat shoppers. Activities involved in this stage: Collecting feedback and review of the product post-purchase. Loyalty program reminders Personalized restock alerts New collection drops for VIP customers Example: For instance, a few days after their order is delivered, the customer receives a friendly prompt: “Hope you’re loving your new skincare! Rate our products on a scale of 1–5. Later, they sent messages early access to a new product line launched exclusively for repeat customers. Make the most of WhatsApp Marketing Funnel with Anantya’s smartest WhatsApp Automation. Want to build a powerful WhatsApp Marketing Funnel for your business? Anantyaai helps you capture leads, automate conversations, boost conversions, and retain customers—all on WhatsApp. If you want fast results with smart automation, the best choice is Anantyaai. Start your WhatsApp growth today! For more information kindly visit - https://anantya.ai/

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Mastering Template Messages: Best Practices and Ready-to-Use Examples EveryAnantyaaiday, customers receive an overwhelming number of messages, be it emails, notifications, ads or WhatsApp Messages. In this cluttered space, only those messages get noticed that are relevant and clear. This is why businesses need a more structured and a smarter way to communicate. And that’s exactly where templates help– offering clarity and speed across every customer interaction. Now, let’s get a clear understanding of these rules that must be kept in mind while framing these template messages. Rules for Template Messaging When it comes to drafting templates, it’s important to make them as simple, clear and customer-friendly as possible. The following set of rules are necessary to be followed while write a template message: Approval and use User opt-in: You can only send templates to users who have opted in to receive them. Pre-approval: All templates must be submitted to and approved by the platform (like WhatsApp) before they can be used. Purpose: Templates are required for business-initiated messages outside the 24-hour customer care window and are typically for transactional notifications like order confirmations or delivery alerts. Content restrictions No inappropriate content: Templates cannot contain offensive or threatening language, adult content, or promote restricted products like weapons or drugs. No sensitive data collection: You cannot use templates to collect sensitive personal information like credit card numbers. Examples of Pre-Approved Converting Templates: Objective of Template Message: Awareness Header(containing an image/videos/PDFs/graphics) Text: “Hi {{name}}, we’re excited to share that new collection is now live on our website! Explore fresh arrivals, updated styles, and curated picks designed just for you. Visit our website to know more.” Footer: Powered by {{company name}} CTA buttons: Visit Website(Redirecting to website) (Note: There can be up to 3 CTA buttons in a template, that can be redirected either to your website, any landing page or may be an opt-out button) Objective of Message: Marketing Header(containing an image/videos/PDFs/graphics) Text: Hi, {{name}}, enjoy an exclusive 20% discount on handpicked items from our latest collection. Limited availability — explore the curated range now:” Footer: Powered by {{Website link}} CTA buttons: Shop Now(Redirecting to website) (Note: There can be up to 3 CTA buttons in a template, that can be redirected either to your website, any landing page or may be an opt-out button) Objective of the Message: Authentication Header(containing an image/videos/PDFs/graphics) Text: “Hi {{name}}, your verification code is {{otp}}. Please enter this OTP to complete your login/transaction. Do not share this code with anyone for security reasons.” Footer: Powered by {{Website link}} Objective of the Message: Retargeting Header(containing an image/videos/PDFs/graphics) Text: “Hi {{name}}, noticed you were checking out some items recently. Still thinking about them? Here’s a quick reminder — your selected products are still available. Take another look and complete your order now!” Footer: Powered by {{Website link}} CTA buttons: Go to cart(Redirecting to the cart) Visit Website(Redirecting to website) (Note: There can be up to 3 CTA buttons in a template, that can be redirected either to your website, any landing page or may be an opt-out button) Objective of Template Message: Utility Header(containing an image/videos/PDFs/graphics) Text: “Hi {{customer_name}}, your order #{{order_id}} has been confirmed! 🎉 We’ll notify you as soon as it’s packed and ready to ship. Need help? Reply Support anytime. Footer: Powered by {{Website link}} CTA buttons: Go to cart(Redirecting to the cart) Visit Website(Redirecting to website) (Note: There can be up to 3 CTA buttons in a template, that can be redirected either to your website, any landing page or may be an opt-out button) Objective of Message: Feedback Collection. Header(containing an image/videos/PDFs/graphics) Text: “Hi {{customer_name}}, we hope you’re enjoying your recent purchase from {{brand_name}}! Could you spare 10 seconds to share your experience? Your feedback helps us serve you better. Thank you for choosing us!” Footer: Powered by {{Website link}} CTA buttons: Share Feedback(Redirecting to a WhatsApp form for sharing feedback) Visit Website(Redirecting to website) Be it any form of template, marketing, utility or authentication, Anantya.ai brings everything together in one powerful dashboard. Get Ready to scale your Customer Journey with Anantya.ai Today!

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What Anantya.ai Does: The Complete Guide to Our WhatsApp API & Marketing Platform In today’s business world, customers prefer fast, simple, and personal communication. And almost every customer is already using WhatsApp. Anantya.ai helps businesses connect with their customers on the same platform where they are and comfortable with. This is exactly how Anantya.ai leverages WhatsApp and helps businesses grow beyond boundaries. Anantya.ai is the No. 1 end-to-end omnichannel WhatsApp API and marketing platform for small and medium-sized businesses, officially recognized as Meta’s Tech Partner. We help companies connect with their customers in the smartest and fastest way using the Official WhatsApp Business API. This blog explains everything we do, including our services, mission, vision, values, technology, global presence, and how we help businesses across the globe grow every day. 🚀 Who We Are Anantya.ai is an IT Service and AI-driven communication company founded in 2023. We focus on one major thing: Helping businesses use WhatsApp to communicate, market, and support their customers at scale. From sending out automated campaigns to managing customer queries, we provide a complete WhatsApp communication system trusted by SMBs across the world. What We Do? Here is a simple explanation of how Anantya.ai helps businesses of various sectors and size automate and grow: 1. WhatsApp Business API (Official Solution) Businesses can use our platform to send automated, personalized WhatsApp messages such as: Order updates Reminders Recover abandoned carts OTPs for authentication Alerts Notifications Receipts Promotions Offers New Product launches Everything happens programmatically, directly from the panel, without minimal human intervention, thus helping businesses save their human agents for more complex issues. 2. WhatsApp Marketing Campaigns We help companies run: Bulk WhatsApp broadcasts for engagement Promotional campaigns for offer and updates Customer re-targeting campaigns New product announcement campaigns All delivered instantly to customers, with real-time analytics. 3. AI-Powered WhatsApp Chatbots Our AI chatbot helps businesses: Answer customer questions instantly Solve common queries Collect leads Increase conversions Engage your customers with interactive features like buttons and flows Reduce manual workload These chatbots make conversations more natural, smart, and human-like. 4. Multi-Agent Team Inbox We provide a shared WhatsApp panel with features like: Smart routing Assign chats and leads to agents Canned responses Customer tagging according to different categories Internal comments Conversation history Analytics dashboard Internal leads and chats transfering This helps teams communicate internally, reply faster and deliver better customer support. 5. Customer Engagement Automation Businesses can create automated workflows like: Welcome or Out of office messages Abandoned cart reminders Feedback collection Appointment reminders Payment confirmations Lead nurturing Interactive chatbots These workflows help companies save time and increase conversions. Our Global Presence Anantya.ai operates globally with offices in: New *****, India (Headquarters) Complex, 20, Plaza-2, Central Square, Unit No.-3045, Manoharlal Khurana Marg, Bara Hindu Rao, *****, 110006 Our fast-growing presence helps us serve customers in all regions, across Asia, Middle East, Africa, Europe, and more. Abu Dhabi, UAE P/162 Building No. 3, 6th floor - 608 Al Khazzaf St - Al Nahyan - E25 - Abu Dhabi - United Arab Emirates The Vision Behind Anantya.ai – Yashika Kothari (CEO & Founder) Anantya.ai is led by a young Founder & CEO, Miss Yashika Kothari. She studied Economics & Mathematics at Hansraj College and completed a Product Management program at the Indian School of Business. Her vision is very clear: “We want to make business communication simple, personal, and enjoyable. We are focusing more on Generative AI so conversations between businesses and customers feel more personal and natural to customers and less overwhelming to businesses. We aim to expand into new countries and help companies communicate better with minimal efforts.” Our Mission Our mission is to build the best platform for meaningful customer engagement. We want to help businesses: Communicate smarter Provide better support Increase customer satisfaction Build long-term relationships Our Values We strongly believe in: Simplicity Innovation Transparency Customer-first approach Global accessibility Customization These values help us deliver world-class and highly customizable technology at affordable prices and zero complexity. Company Details Name: Anantyaai Communications Pvt. Ltd. (Anantya.ai) Industry: IT Services & IT Consulting Founded: 2023 Company Size: 11-50 employees Headquarters: New Delhi, India Global Office: Abu Dhabi, UAE

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