WhatsApp Business API Transforms Banking Customer Experience Financial institutions adopting WhatsApp Business API in banking gain significant competitive advantages in today's digital marketplace. This messaging solution facilitates instant customer support, promotional campaigns, and transaction notifications through one platform. The WhatsApp Business API in banking streamlines operations while providing customers with convenient access to services. Anantya.ai ensures banks implement this technology with proper security measures and compliance standards in place. Automated workflows handle frequently asked questions allowing human agents to focus on complex customer needs. The platform's high engagement rates make marketing campaigns more effective and cost efficient. Customers trust WhatsApp's familiar interface making them more comfortable sharing financial information and conducting transactions securely. Contact now! For more information kindly visit - https://anantya.ai/blog/whatsapp-business-api-for-banking-sector/

WhatsApp Business App Installation Without Any Hassle Hassle free WhatsApp Business app installation starts with understanding requirements and verification methods. This guide simplifies account creation and feature activation. Trust Anantya.ai for reliable WhatsApp Business app installation including product showcase setup, customer labeling systems, and secure two step verification for account protection. Contact now! For more information kindly visit - https://anantya.ai/blog/how-to-create-whatsapp-business-account/

Free App v/s Paid API: WhatsApp Business Pricing Guide in 2025 WhatsApp isn’t anymore for chats– it is the platform where customers expect businesses to meet them. From product inquiries, support questions to order updates and follow-ups, WhatsApp becomes the start and end point for every minor update. For businesses, it has become the fastest way to respond, build trust, and convert conversations into action. WhatsApp Business App Pricing When it comes to the WhatsApp Business pricing, it is available to download and use for free. This version is best for the businesses that are starting out and have a small customer base: Business profile (name, category, address, website) Quick replies for FAQs Labels to organize chats Automated greeting & away messages Product catalog (limited use) One-to-one conversations with customers. These features are a perfect fit when it comes to small shops, freelancers and home grown businesses that are managing a limited number of conversations everyday. But, there are restrictions that must be kept in mind. The broadcast messaging list is limited to 256 contacts at a time, and only to the users who have saved your number. When you look closely at WhatsApp business pricing benefits, the free app reveals its limitations. There’s no bulk outreach, no advanced automation, and every customer query needs a manual reply, one chat at a time. This works when volumes are low. But as your business grows and conversations multiply, these limitations start slowing you down. That’s where the problem solver steps in: WhatsApp Business API. Built for businesses that are scaling faster, API turns WhatsApp from a simple chatting tool to a powerful sales engine, enabling seamless automation. But once you see what the Business API can do, the next—and most important—question naturally follows: “How does the WhatsApp API pricing work, and what will it actually cost my business?”. Let’s get a better understanding about the Business API pricing. WhatsApp Business API Pricing The Business API is a paid version that works on a category-based conversation pricing model. Meta has officially transitioned from its previous 24-hour WhatsApp API pricing model to a per-message pricing model. The paid API model offers the following features: Automated Messaging & Chatbots Bulk Messaging & Templates Conversation-Based Pricing Rich Media Messaging CRM & Tool Integrations Advanced Analytics & Reporting Factors affecting WhatsApp API Pricing When it comes to pricing, WhatsApp doesn’t charge randomly — it charges based on real usage patterns. Here are the three major cost drivers every business should understand. Country: The country where your customers are located does matter for setting the whatsapp api pricing. WhatsApp sets different rates for different countries. For example, Conversations in India tend to be more affordable than in countries like UAE, US, etc. Message Type: The whatsapp API pricing is divided into marketing, utility, authentication and service categories. Marketing messages cost slightly higher than utility and authentication messages, whereas service messages are mostly free of cost. Volume: The amount of messages being sent affects the cost. Lesser the number of messages, higher is the cost and vice versa. Which option is cost-effective for small businesses? If you are running a small business, the most cost-effective WhatsApp option depends on how many conversations you handle and how fast you plan to grow. The free WhatsApp Business App works well for micro businesses and local stores that receive only a few customer messages each day. It’s easy to use and free, but everything is manual—no automation, no bulk messaging, and no scalability. At Anantya, we simplify your transition to the WhatsApp Business API by handling everything—from setup and approvals to automation, chatbots, and smart conversation flows. High inquiries, zero chaos. Switch to WhatsApp Business API with Anantya.ai and scale conversations effortlessly. https://anantya.ai/whatsapp-business-api/

Whatsapp Business API Integration Platform | Anantya.ai Integrate your business with WhatsApp Business API. Enhance customer communication, automate messages, and boost engagement seamlessly on the same platform. For more information kindly read this blog - https://aaftabalfa.medium.com/whatsafrom-support-to-sales-whatapp-business-api-for-growing-businesses-7943b15f6fb3

Your Ultimate Guide to WhatsApp Catalogs: Build, Optimize, Sell. Ever wished your store could fit inside a chat window? With WhatsApp Catalog, it can. Imagine your customer opening your chat and immediately discovering your entire product range, with images, prices, and all the essential details. A catalog is more than just a list of products — it’s your digital showroom, right in your customer’s pocket. It allows you to showcase your products or services with rich images, clear descriptions, pricing, and availability, enabling customers to browse, compare, and make decisions without ever leaving the chat. The result? A smoother discovery experience and faster purchase intent. WhatsApp Catalogs can be utilized by almost any business that wants to showcase products or services in a clean, convenient, and instantly accessible way. From retailers, restaurants, salons, and home-based sellers to travel agencies, real estate consultants, service providers, wholesalers, and even educational institutes — everyone can benefit. Whether you're selling physical products, offering services, or promoting packages, a WhatsApp Catalog helps you present everything beautifully, reduce repetitive queries, and make shopping or enquiry flow effortless for your customers. Step-by-Step Guide to Setup WhatsApp Catalogs In order to create a new catalog, businesses need to access ‘Meta Commerce Manager’, wherein all the catalog creation happens. Signing in to ‘Meta Commerce Manager’ Go to Meta Business Suite and head over to ‘Commerce Manager’ Select the Business Account linked to your WhatsApp Business API number. Click on Catalogs, and go to ‘Create Catalog’. 2. Create Your Product Catalog Now pick the right catalog type based on what you sell—products, services, travel packages, anything. Then upload clear, high-quality images that instantly grab attention. How to create: Go to Catalog → Items → Add Item → Add Image and upload 1–5 photos per item. Pro Tips: Prefer using square images(1080x1080 pixels) or rectangle images(1125x600 pixels), as these perform better. Try to keep the backgrounds clean and consistent. Show multiple angles or variations. Avoid using text-heavy visuals (WhatsApp compresses images). Use these tips to make every product look irresistible at first glance. 3. Add clear Product Details and Pricing Let customers decide how they liked your product by providing them enough details and an accurate pricing about the products that reduces unnecessary queries. How to do it: Add a short product title (under 40 characters) and give a clear description with key benefits and features. Clearly display their pricing and any discounts if available. Pro Tips that make it even better: Mention colors, sizes, material, or variants and keep the description as shorter as possible. Highlight USPs like “Lightweight”, “Organic”, “Best Seller”. Update pricing regularly. 4. Add Product Details If you have a website, link the product to boost conversions. How to do it: Add your product URL in the “Website Link” field. Pro Tips: Use mobile-optimized landing pages. Add UTM tracking to measure WhatsApp sales. If you don’t have a website, add a link to a Google Form or checkout link. 5. Create Categories for Easy Browsing In order to create categories for a catalog, head over to Catalog → Sets → Create Set. Add products to categories like: “New Arrivals”, “Bestsellers”, “****”, “Travel Packages”, “Festive Collection”, etc. After setting up your catalog with clean images, proper categories, and clear pricing, it’s important to make sure everything actually works the way customers expect. Even the best catalogs can underperform if a few small but common mistakes slip in. Advanced Tips to Supercharge your WhatsApp Catalog 1. Catalog-Driven Flows for Instant Replies Set up automated replies that trigger when a customer views or clicks a catalog item. Example: Someone opens a “Blue Kurta”? → Auto-message pops: “Would you like to check available sizes or similar colors?” This keeps the conversation alive without manual effort. 2. Smart Cart Buttons for Faster Conversions Use “Add to Cart,” “Buy Now,” or “View More” buttons inside your flows. They guide customers smoothly from browsing to checkout — reducing drop-offs and boosting sales. 3. UTM Tracking for Smarter Marketing Decisions It is a tracking module that helps your business in understanding their website traffic is coming from and how different campaigns are performing. 4. A/B Testing Module Run A/B tests on catalog messages, thumbnails, product titles, pricing formats, and CTAs to see which version gets more clicks, replies, or purchases. Upgrade your WhatsApp selling experience with Anantya.ai and unlock your catalog’s full potential. For more information kindly visit - https://anantya.ai/whatsapp-catalog/

Zero Failed Message: WhatsApp + SMS Fallback for Guaranteed Delivery Have you ever sent an important message to your customers, only to realize that they haven't received it? For businesses, every message matters– be it order updates, OTPs, reminders or confirmations. Missed WhatsApp delivery= Missed Opportunity This is why having a backup system isn’t optional anymore, it’s a necessity for every business. Meet SMS Fallback: the backup system that your business needs. When the initial messaging method fails, maybe due to lack of internet connectivity, unsupported technology or server issues, it ensures that message is delivered. Critical information such as OTPs, transaction alerts, payment reminders and other important information is delivered seamlessly to the users, even if they are offline or don’t have a compatible application installed. Why is SMS Fallback relevant? Message fallback acts as a safety net that guarantees message delivery when primary channels for message delivery, including RCS(Rich Communication Service), WhatsApp or app push notifications, fails. SMS Fallback is relevant for: Guaranteed Delivery of Messages Universal Reach Critical Communications Device and Network Compatibility No dependency on external apps. When can businesses use SMS Fallback? SMS fallback becomes crucial for sharing any transactional messages such as OTPs, order updates, payment alerts, delivery notifications, appointment reminders, ticket details, etc. Anything wherein, even a 10-second delay can cause drop-offs, failed logins, or customer frustration, such messages simply can’t afford to get stuck on WhatsApp. WhatsApp fallback is particularly important in geographies that have low network reliability, areas with inconsistent WhatsApp usage patterns, or where customers switch devices frequently. Step-By-Step Delivery Flow of SMS Fallback The Fallback works intelligently to redirect failed WhatsApp Messages to SMS, hence ensuring guaranteed reach without manual intervention. To implement sms fallback for WhatsApp campaigns smoothly, businesses follow a simple yet smarter flow.Here’s a detailed guide to how the message flowback works: Detect Delivery Failure As soon as the message is sent via WhatsApp, the system automatically listens to delivery events(whether sent, delivered, failed, undelivered). If WhatsApp detects it as ”failed”, fallback is triggered. Switch to SMS Gateway As soon as the message is detected as “failure” , the message is then routed through the SMS gateway, where a pre-configured SMS fallback template is triggered. Such templates are created beforehand specifically for this scenario. The default template is already optimized for SMS, with no buttons, media, or interactive elements, ensuring smooth and reliable delivery. Businesses must configure rules that balance cost efficiency and delivery reliability. WhatsApp Fallback Compliance Checklist Here’s a quick compliance checklist that makes this switch effortless. 1. Handling Opt-Ins the Right Way If a user has only opted in for WhatsApp, SMS fallback should not be triggered without additional consent. Also, it is essential to respect user’s unsubscribed keywords, country- specific opt-out rules and DND lists in order to maintain trust. 2. Keep SMS Short, Clear, yet Actionable Since SMS has character limits, avoid long sentences or unnecessary details. Make the key information—OTP, order ID, delivery update, or link—appear early in the message. Remove jargon and keep the tone consistent with your brand to maintain a smooth experience, even without rich UI elements. 3. Follow Local Regulations Carefully Every country has its own rules for SMS: approved sender IDs, quiet hours, promotional restrictions, consent requirements, and template approvals. Configure your fallback settings to automatically respect regional policies so messages aren’t blocked or flagged. Ensuring compliance also improves delivery rates and user trust. Never let any ‘failed’ message disrupt your customer journey. With Anantya.ai, you can implement a reliable fallback strategy with WhatsApp API that automatically reroutes undelivered messages to SMS, ensuring every notification—whether transactional or promotional—reaches your audience. No third-party apps, no complicated setup—just seamless, fail-proof communication that keeps your business running smoothly. For more information kindly visit - https://anantya.ai/sms-fallback/

Cracking WhatsApp Marketing Funnel: Turn Every Chat into a Customer Marketing in 2025 is no longer about reaching customers–it’s all about reaching them at the platform where they are spending hours everyday. With more than 2 billion active users, WhatsApp has now transformed into a powerful Sales channel. With a structured WhatsApp Marketing Funnel, businesses can turn initial browsers into their repeated customers. A WhatsApp Marketing Funnel, in simpler terms, is a structured pathway that businesses use to guide their customers from the awareness stage to making final purchase. It is a clear, step-by-step journey that guides customers from discovering your business to becoming a regular customer. Stages of WhatsApp Marketing Funnel Each and every stage of the marketing funnel plays an equally important role in guiding the customer journey, from the very first interaction. Let’s get a deep understanding about how each stage contributes to the growth of a business. Stage 1: Capture This is the initial stage where a business builds awareness about their product/service to the customers. At this stage, the focus is on attracting people who are interested in your business and giving them an easy way to start a conversation with them. Activities involved in this stage: Using Click-to-WhatsApp Ads on Facebook/Instagram. Scanning a QR Code in offline stores/events or over any packaging Adding a WhatsApp widget on your website Example: A skincare brand runs a social media ad, and places a “Get a free skin assessment” button at the bottom. When users click, they’re instantly directed to a WhatsApp chat, where the conversation begins and the lead is captured. Stage 2: Nurture Once a customer initiates conversation,it opens doors for businesses to build trust and guide them confidently throughout their buying journey. This is the stage that marks the beginning of impactful conversations. Activities involved in this stage: Sending valuable content related to the product such as product catalogs. Sharing ongoing offers with the customer to grab their attention. Using chatbots to answer initial queries and guide users. Example: After joining the chat, a customer asks about products for oily skin. The bot responds with a curated list of suitable serums, explains their benefits, and offers quick replies like “Show routines” or “Compare products” to help the customer explore confidently. Stage 3: Convert This stage refers to conversion of the prospects into paying customers. Activities involved in this stage: Reminding users for leaving their cart abandoned Sharing Catalogs with related products Including in-chat checkout links in your messages. Order confirmation messages. Example: A customer browses but doesn’t complete the checkout. A few hours later, they receive a gentle reminder: “Your personalized routine is waiting! Tap below to finish your order,” along with a checkout link and a small incentive like free shipping. Stage 4: Retain Retention is where long-term value is built. This stage ensures customers keep coming ****, turning one-time buyers into loyal repeat shoppers. Activities involved in this stage: Collecting feedback and review of the product post-purchase. Loyalty program reminders Personalized restock alerts New collection drops for VIP customers Example: For instance, a few days after their order is delivered, the customer receives a friendly prompt: “Hope you’re loving your new skincare! Rate our products on a scale of 1–5. Later, they sent messages early access to a new product line launched exclusively for repeat customers. Make the most of WhatsApp Marketing Funnel with Anantya’s smartest WhatsApp Automation. Want to build a powerful WhatsApp Marketing Funnel for your business? Anantyaai helps you capture leads, automate conversations, boost conversions, and retain customers—all on WhatsApp. If you want fast results with smart automation, the best choice is Anantyaai. Start your WhatsApp growth today! For more information kindly visit - https://anantya.ai/

Mastering Template Messages: Best Practices and Ready-to-Use Examples EveryAnantyaaiday, customers receive an overwhelming number of messages, be it emails, notifications, ads or WhatsApp Messages. In this cluttered space, only those messages get noticed that are relevant and clear. This is why businesses need a more structured and a smarter way to communicate. And that’s exactly where templates help– offering clarity and speed across every customer interaction. Now, let’s get a clear understanding of these rules that must be kept in mind while framing these template messages. Rules for Template Messaging When it comes to drafting templates, it’s important to make them as simple, clear and customer-friendly as possible. The following set of rules are necessary to be followed while write a template message: Approval and use User opt-in: You can only send templates to users who have opted in to receive them. Pre-approval: All templates must be submitted to and approved by the platform (like WhatsApp) before they can be used. Purpose: Templates are required for business-initiated messages outside the 24-hour customer care window and are typically for transactional notifications like order confirmations or delivery alerts. Content restrictions No inappropriate content: Templates cannot contain offensive or threatening language, adult content, or promote restricted products like weapons or drugs. No sensitive data collection: You cannot use templates to collect sensitive personal information like credit card numbers. Examples of Pre-Approved Converting Templates: Objective of Template Message: Awareness Header(containing an image/videos/PDFs/graphics) Text: “Hi {{name}}, we’re excited to share that new collection is now live on our website! Explore fresh arrivals, updated styles, and curated picks designed just for you. Visit our website to know more.” Footer: Powered by {{company name}} CTA buttons: Visit Website(Redirecting to website) (Note: There can be up to 3 CTA buttons in a template, that can be redirected either to your website, any landing page or may be an opt-out button) Objective of Message: Marketing Header(containing an image/videos/PDFs/graphics) Text: Hi, {{name}}, enjoy an exclusive 20% discount on handpicked items from our latest collection. Limited availability — explore the curated range now:” Footer: Powered by {{Website link}} CTA buttons: Shop Now(Redirecting to website) (Note: There can be up to 3 CTA buttons in a template, that can be redirected either to your website, any landing page or may be an opt-out button) Objective of the Message: Authentication Header(containing an image/videos/PDFs/graphics) Text: “Hi {{name}}, your verification code is {{otp}}. Please enter this OTP to complete your login/transaction. Do not share this code with anyone for security reasons.” Footer: Powered by {{Website link}} Objective of the Message: Retargeting Header(containing an image/videos/PDFs/graphics) Text: “Hi {{name}}, noticed you were checking out some items recently. Still thinking about them? Here’s a quick reminder — your selected products are still available. Take another look and complete your order now!” Footer: Powered by {{Website link}} CTA buttons: Go to cart(Redirecting to the cart) Visit Website(Redirecting to website) (Note: There can be up to 3 CTA buttons in a template, that can be redirected either to your website, any landing page or may be an opt-out button) Objective of Template Message: Utility Header(containing an image/videos/PDFs/graphics) Text: “Hi {{customer_name}}, your order #{{order_id}} has been confirmed! 🎉 We’ll notify you as soon as it’s packed and ready to ship. Need help? Reply Support anytime. Footer: Powered by {{Website link}} CTA buttons: Go to cart(Redirecting to the cart) Visit Website(Redirecting to website) (Note: There can be up to 3 CTA buttons in a template, that can be redirected either to your website, any landing page or may be an opt-out button) Objective of Message: Feedback Collection. Header(containing an image/videos/PDFs/graphics) Text: “Hi {{customer_name}}, we hope you’re enjoying your recent purchase from {{brand_name}}! Could you spare 10 seconds to share your experience? Your feedback helps us serve you better. Thank you for choosing us!” Footer: Powered by {{Website link}} CTA buttons: Share Feedback(Redirecting to a WhatsApp form for sharing feedback) Visit Website(Redirecting to website) Be it any form of template, marketing, utility or authentication, Anantya.ai brings everything together in one powerful dashboard. Get Ready to scale your Customer Journey with Anantya.ai Today!

What Anantya.ai Does: The Complete Guide to Our WhatsApp API & Marketing Platform In today’s business world, customers prefer fast, simple, and personal communication. And almost every customer is already using WhatsApp. Anantya.ai helps businesses connect with their customers on the same platform where they are and comfortable with. This is exactly how Anantya.ai leverages WhatsApp and helps businesses grow beyond boundaries. Anantya.ai is the No. 1 end-to-end omnichannel WhatsApp API and marketing platform for small and medium-sized businesses, officially recognized as Meta’s Tech Partner. We help companies connect with their customers in the smartest and fastest way using the Official WhatsApp Business API. This blog explains everything we do, including our services, mission, vision, values, technology, global presence, and how we help businesses across the globe grow every day. 🚀 Who We Are Anantya.ai is an IT Service and AI-driven communication company founded in 2023. We focus on one major thing: Helping businesses use WhatsApp to communicate, market, and support their customers at scale. From sending out automated campaigns to managing customer queries, we provide a complete WhatsApp communication system trusted by SMBs across the world. What We Do? Here is a simple explanation of how Anantya.ai helps businesses of various sectors and size automate and grow: 1. WhatsApp Business API (Official Solution) Businesses can use our platform to send automated, personalized WhatsApp messages such as: Order updates Reminders Recover abandoned carts OTPs for authentication Alerts Notifications Receipts Promotions Offers New Product launches Everything happens programmatically, directly from the panel, without minimal human intervention, thus helping businesses save their human agents for more complex issues. 2. WhatsApp Marketing Campaigns We help companies run: Bulk WhatsApp broadcasts for engagement Promotional campaigns for offer and updates Customer re-targeting campaigns New product announcement campaigns All delivered instantly to customers, with real-time analytics. 3. AI-Powered WhatsApp Chatbots Our AI chatbot helps businesses: Answer customer questions instantly Solve common queries Collect leads Increase conversions Engage your customers with interactive features like buttons and flows Reduce manual workload These chatbots make conversations more natural, smart, and human-like. 4. Multi-Agent Team Inbox We provide a shared WhatsApp panel with features like: Smart routing Assign chats and leads to agents Canned responses Customer tagging according to different categories Internal comments Conversation history Analytics dashboard Internal leads and chats transfering This helps teams communicate internally, reply faster and deliver better customer support. 5. Customer Engagement Automation Businesses can create automated workflows like: Welcome or Out of office messages Abandoned cart reminders Feedback collection Appointment reminders Payment confirmations Lead nurturing Interactive chatbots These workflows help companies save time and increase conversions. Our Global Presence Anantya.ai operates globally with offices in: New *****, India (Headquarters) Complex, 20, Plaza-2, Central Square, Unit No.-3045, Manoharlal Khurana Marg, Bara Hindu Rao, *****, 110006 Our fast-growing presence helps us serve customers in all regions, across Asia, Middle East, Africa, Europe, and more. Abu Dhabi, UAE P/162 Building No. 3, 6th floor - 608 Al Khazzaf St - Al Nahyan - E25 - Abu Dhabi - United Arab Emirates The Vision Behind Anantya.ai – Yashika Kothari (CEO & Founder) Anantya.ai is led by a young Founder & CEO, Miss Yashika Kothari. She studied Economics & Mathematics at Hansraj College and completed a Product Management program at the Indian School of Business. Her vision is very clear: “We want to make business communication simple, personal, and enjoyable. We are focusing more on Generative AI so conversations between businesses and customers feel more personal and natural to customers and less overwhelming to businesses. We aim to expand into new countries and help companies communicate better with minimal efforts.” Our Mission Our mission is to build the best platform for meaningful customer engagement. We want to help businesses: Communicate smarter Provide better support Increase customer satisfaction Build long-term relationships Our Values We strongly believe in: Simplicity Innovation Transparency Customer-first approach Global accessibility Customization These values help us deliver world-class and highly customizable technology at affordable prices and zero complexity. Company Details Name: Anantyaai Communications Pvt. Ltd. (Anantya.ai) Industry: IT Services & IT Consulting Founded: 2023 Company Size: 11-50 employees Headquarters: New Delhi, India Global Office: Abu Dhabi, UAE

WhatsApp Automation for Support: Chatflows, Bots & Human Handoff Think of WhatsApp as a customer support highway– fast, running and always active. Bots are the traffic controllers that handle most of the queries smoothly and humans being the experts that step in, when the route gets jammed. Altogether, they keep everything moving without any traffic. That’s why businesses are opting for WhatsApp Automation as a support system– Bots for speed and humans for depth. Automated chatbot performs the basics tasks like greeting the customers, answering common queries, fetching order updates and carrying conversations smoothly. This saves the support team from burnouts and instead utilize their time for better purposes. When human intervention becomes necessary, a seamless handoff brings in a human agent instantly. So, how does all of this happen behind the scenes? All of this starts with a smart architecture that lets bot lead the conversations smartly and assign it to an agent as and when needed. This bot-to-agent flow makes the support faster, smoother and more consistent than ever. How does the Bot-to-Human Flow Works? Today’s WhatsApp support is built on a step-by-step system that blends automation with human intervention. Each layer makes conversation more smoother, quicker and personalized as per the user problem. Here’s how the architecture works: Step 1: Customer Initiates the Chat. This is the initial stage when a customer messages your business and starts the conversation. They enter an automated chatflow instantly. The customers may reach out to your business through: WhatsApp Number Click-to-WhatsApp Ads Any Ad Campaign Widget on website Broadcast messages shared by your business. Scanning any QR code on packaging or at any offline store. Step 2: Interaction With the Chatbot As soon as the customer messages your business, it is the chatbot that takes over the chat and responds instantly. The bot handles basic stuff like: Greeting the customer Understanding the purpose of the message(let say “order status”) Asking the necessary information(let say “Order ID") Giving quick solution based on the problem Asking for the data from backend if required Step 3: Decision Making The Chatbot has an added layer of intelligence that determines where it should continue with the chat or assign it to a human. This can be done when: Human request to talk to the agent Any complex issue is detected Bot is unable to understand user inputs Step 4: Assigning the Right Agent If it becomes essential for an agent to intervene, the system routes the chat to the appropriate agent. The conversation may be routed according to the: Department(eg. Marketing, sales, Billing, etc.) Agent skills Language preferences Priority customers Step 5: Human Support This is the final stage when a human takes over the chat. He takes over the chat with the essential details collected by the chatbot. Now, it’s up to the agent to resolve the query with quick replies, instant comments or sharing notes. Example of a Chatflow from Human-to-bot Here’s a sample chat between a bot and customer that is taken over by a human later on: Customer:“Where is my order?” Bot: “Sure! I can help you track your order. Please share your Order ID.” Customer:“ORD12987” Bot (API call): “Got it! Your order ORD12987 is currently Out for Delivery and will reach you by today, 7 PM.” Bot:“Would you like to: Contact the delivery partner Change delivery address Talk to a support agent” Customer: “Talk to an agent” Bot → Human Handoff: “Connecting you with a support specialist… (You won’t need to repeat anything!)” Agent Joins: “Hi there! I see your order is out for delivery. How can I help further?” This flow represents how WhatsApp Automation handles the bulk of routine queries while smoothly escalating complex issues to human agents. But the real impact becomes clear when you look at the key metrics that influence the measurable outcomes. Key Metrics Some of the metrics that measure the efficiency and quality of customer support interactions on platform are: Time to Resolution(TTR): TTR tracks how long it takes for a customer’s issue to be fully resolved, starting from the moment they raise a concern to the moment it’s closed. Customer Satisfaction Score(CSAT): CSAT captures how happy customers are with the support they receive. It’s usually measured through quick post-interaction surveys where users rate their experience. First Response Time (FRT): Measures how quickly a customer receives the first reply—whether from a bot or a human. Lower FRT shows your system is responsive and attentive from the very first touchpoint. For more information kindly visit - https://anantya.ai/

WhatsApp Broadcast vs Group: Which is Better? In a world of instant updates and real-time conversations, WhatsApp has been more than just a messaging app, it’s a business essential. They rely on WhatsApp because it’s direct, familiar and instantly accessible. But effective communication on WhatsApp isn’t just about sharing messages, it’s about sharing them the right way. And that’s where businesses face confusion between two of WhatsApp’s most powerful features– a WhatsApp Broadcast and a WhatsApp Group. Both these features might look familiar on the surface, but they are completely different. Businesses tend to use both the platforms differently and use the wrong feature for a wrong purpose. So, before clicking the “share” button, So, before hitting the “share” button, it’s crucial for you to understand the differences between both these tools. What is WhatsApp Broadcast? A WhatsApp Broadcast is essentially a smart shortcut for businesses to share one message to multiple contacts at a time, without exposing the recipients to each other. When businesses use a broadcast list, the message lands directly into a customer’s personal chat, making it even more personalized for them. This makes WhatsApp Broadcast ideal for sharing order updates, payment reminders and essential announcements or any other information that businesses want to share at a scale with their customers. What is a WhatsApp Group? A WhatsApp Group is a shared chat where all the users can talk, view and respond to each other’s messages, and also participate in every real-time conversation in the group. Anything shared in the group is accessible by everyone who is a part of the group. These groups work perfectly when it comes to building collaboration such as fostering team coordination, planning an event or having an informal chat with your colleagues. Here’s a quick breakdown on how both these tools differentiate from each other. "WhatsApp Broadcast" Sent privately to every individual Receivers can’t see who all received the message 1:1 communication without hassle For sharing announcements, updates, reminders at a scale. Highly personal and customized as per customer. Risk of Spam "WhatsApp Group" Shared in a common chat. Every member can see every message. Shared chat where everyone can talk. For team coordinations, group discussions. Included but not personally addressed, noisy at times. Lack of Privacy Now, the real question arises: when should the business opt for WhatsApp Broadcasts and when they should go for WhatsApp Groups? Well, the answer to this depends solely on the purpose they are utilizing WhatsApp for. A WhatsApp Broadcast is an ideal way of communication when businesses want to share a particular message to many people, without starting a public conversation. Such messages feel professional and personalised as per the customer. Since every message is shared privately,there’s a clear one-on-one interaction with every user– which is one of the smartest WhatsApp tips to maintain professional communication. A broadcast is utilized for: Sending promotional offers and announcements. Sharing reminders and notifications. For re-engaging customers and collecting feedback. Reaching out to customers who prefer direct messaging. A WhatsApp group, on the other hand, becomes a perfect choice, when businesses want to drive interactions, foster team collaboration or build a community. Such groups have a significant advantage in creating a space for open conversation, but they aren’t ideal for making promotions or sharing updates at a scale. Such groups are utilized for: Internal Team discussions. Coordination in projects. Communities with a lesser number of people. Gathering feedback. Conclusion Get ready to streamline your communications with the power of WhatsApp. Whether you're using WhatsApp Broadcasts to reach customers at scale or Groups to spark real-time conversations, choosing the right tool can completely transform how your business connects. And with Anantya.ai, you don’t have to figure it all out alone—our platform helps you manage messaging, automate workflows, and engage customers more efficiently across every touchpoint. If you’re ready to elevate your communication strategy and build stronger customer relationships, Anantya.ai is here to make it happen, one smart message at a time. For more information kindly visit - https://anantya.ai/

Smart Ways to Collect WhatsApp Opt-ins: Beginner Friendly Methods In today’s fast-moving digital world, connecting with customers instantly is no longer a luxury, it’s a necessity. Customers expect brands to meet them where they are– over WhatsApp chat. They expect all updates, reminders and messages to be delivered to them personally over WhatsApp as it has now emerged as the most preferred channel for communication. What is WhatsApp’s Opt-in feature? The WhatsApp Opt-in feature is WhatsApp’s way of getting permission for businesses to share messages with the customers who want to hear out from them. Businesses share one-on-one messages such as promotional content, order updates, payment reminders or other customer support messages over WhatsApp. Users must agree to receive such messages and businesses must also clearly state what they are signing up for. Let’s explore the most common methods of getting WhatsApp's Opt-in features. How to Collect WhatsApp Opt-in from Users? Adding a website Pop-up Your website is already the smartest channel for collecting WhatsApp consent. Adding a small signup or contact form on your website can turn your usual browsers into a chat subscriber and, going forward, into a lead. This method makes the opt-in process effortless as it users are already sharing their details to hear out from your business. QR Code A QR Code is the perfect form of taking WhatsApp permissions at those offline moments when people are already engaged with your brand’s store, booth or stall. A quick QR scan lands them directly on a WhatsApp Chat or an opt-in page that makes the opt-in process more convenient and modern. Social Media Links Your customers already love your brand on social media, all you need to do is give them a direct link to chat with your brand over WhatsApp. By adding a click-to-chat link to your Instagram bio, Facebook posts, ads or stories, you can turn your casual browsers to potential customers. This is how scrolling can turn into conversations. Checkout Page At the checkout stage, the customers are already focused, eager to get more details and expect real-time information about your products. This is the perfect time to request for WhatsApp permission, as it feels more natural and not pushy. By adding a quick checkbox at this stage, you make opt-in a helpful and relevant step. Invoice Link Invoices aren’t just for permissions, they can be utilized for getting WhatsApp permissions as well. A quick WhatsApp opt-in link or a QR Code on the invoice grants permissions to the brands to send messages to the people over WhatsApp. All these methods ensure high opt-in rates and automatically keeps your business aligned with the WhatsApp Opt-in rules. Once a customer opts-in to receive messages from your business, you can stay connected with them by sharing offers, reminders, updates and more relevant information. But, businesses misuse this permission, which leads to spam reports, user opt-outs, or even getting accounts banned from META. To avoid these mistakes, here’s a list of common mistakes that should be avoided after collecting WhatsApp opt-ins. Spamming: Sending messages too frequently or without any relevance might result in high user drop-offs or even getting your number blocked. No personalization: Failing to personalize messages according to what the user signed up for results in loss of interest. Ignoring Replies: If the customer responds to your campaign, don’t leave them unanswered. Failing to Meet WhatsApp Guidelines: Low-quality templates or high promotional messages are quickly rejected by WhatsApp. No opt-out message: Users require a clear way for the users to unsubscribe. Give them the option to opt-out,if they are not interested in receiving messages from your business. Conclusion WhatsApp opt-ins aren’t just a formality, they’re the foundation of every message you send. Without explicit permission, businesses risk low deliverability, user complaints, or even account restrictions. But with the right opt-in methods, you build a trusted, high-quality audience that wants to hear from you. With Anantya.ai, simplifying, automating, and tracking the entire opt-in journey becomes quirky, so you will never miss an opportunity to grow. Also, our platform ensures that every chat is personalized according to the user and is built for real-time conversions, so that your business scales with confidence. For more information kindly visit - https://anantya.ai